With the rapid development of socio-economic development and the rising level of urbanization, Chinese cities are beginning to enter a stage of full commercialization, and a wave of commercial real estate development has emerged, as well as the accompanying expansion of retail business scale. Retail stores have become the carrier and driving force of this expansionary momentum. Consumers not only engage in purchasing activities in retail stores but also include a comprehensive experience of goods and space, as well as in-depth knowledge of brands and services. It can be said that each retail store's design, display, placement, lighting music, and even taste and temperature will give consumers a unique feeling. Faced with fierce commercial competition, in recent years, more and more brands have not been satisfied with strategic reorganization, or refurbished product lines have been reborn, and they have also taken design as the core of creating business innovation. In the process of brand expansion, retail owners are constantly breaking through the original single sales form and unified sales storefront system, seeking answers to more flexible and smart design strategies in order to create a diverse shopping environment for consumers and stimulate consumption. The emotional response of the person.
The lighting environment throughout the consumer experience world, as an important link in the highly integrated retail commercial space design, is increasingly being penetrated into the various experiences of the consumer world. The success of the lighting design is not only a result of the spatial configuration but also the design's reasonableness and comfort will directly affect the consumer comfort of the serviced people. What kind of commercial retail lighting environment can bring the greatest value to consumer brands? The modern retail industry is constantly developing new requirements and challenges for lighting solutions with highly integrated capabilities in the commercial lighting segment. Since its inception, LED lighting technology, which has received much attention and expectations, has been continuously improving its innovation and transcendence in order to meet increasing demands and challenges.
LED Downlight (MAD)
Facing the development trend of the retail market in China, Philips Global Lighting R & D Center has tailored a representative LED lighting for China's commercial lighting industry - LED Downlight (MAD). The combination of bin technology and Rebel ES LED modules to achieve high-quality lighting and light color consistency, is undoubtedly a distinctive feature of this LED downlight (MAD). Its energy-efficient performance is also more remarkable on this basis. Its energy-saving rate exceeds 30%, which results in lower maintenance costs than using other light sources, so the input cost of retailers is expected to be recovered within one year. In addition to its own application, the environmental protection concept of this lamp is also reflected in the safe and reliable packaging: it is different from the traditional design of the packaging, and strict protection of the product in order to reduce damage in transit. In addition, the professional integrated design is the core feature of the LED Downlight (MAD): its highly aggregated, concentrated design is itself like an ornament, with sophisticated and elegant features, as a seamless space component, and space. The plane layout, materials, product display, color, etc. form a clever mix of inspiration; and with a flexible and flexible lighting system, adapted to continuously adjust the positioning to fit the display of goods; its correct color temperature ensures that the goods are good Light is set off. The product was introduced and presented under the LED downlight. It produces emotions and turns commodities into desired objects.
The outstanding performance of LED downlights in the commercial retail sector is also reflected in the hotel space. When the lighting provided by it faces the spacious core area (i.e., public area) and key area (private space), it considers soft ambient lighting and organizes space lighting according to personality characteristics to meet people's needs. Mental appeal and experience levels in different regions. In short, the research and development of the LED Downlight (MAD) is based on creating a comfortable lighting environment and improving the quality of service and experience as the core of the space. For those retailers who seek cost-priority business intelligence in the fierce market competition, their continuous energy and efficiency improvement, sophisticated design, and the cost controllability of quick installation for the entire construction cycle are undoubtedly achievements. Retail owners quickly achieved high-quality, high-quality lighting, which in turn made their commercial retail environment stand out as an extraordinary creative strategy among many competitors.
Further, the Philips LED Downlight (MAD) gives us the impression that a good commercial retail lighting environment will work with all tangible or intangible services - including the comfort of touching the product, The sense of unobstructed browsing of products, the atmosphere of shopping environment, the transmission of brand culture, and even the moments of touch on the counter's sense of consumption can not seem to be equivalent to one product, but they are all weightless and very large. To a degree, it affects the retail sales. It can be said that the success or failure of lighting also largely determines the success or failure of the business. These all put forward more extensive, comprehensive, and higher standards for LED commercial lighting, indicating that the LED commercial lighting era has come to an all-round end. For today's highly competitive business environment, any retail store is precious in attracting consumers and lighting measures to meet consumer demand for the shopping environment. They mean efficiency, environmental protection, flexibility, service, and Innovation - This is also an important symbol of the era of LED commercial lighting represented by LED Downlight (MAD). As a leader in commercial lighting, Philips Lighting is based on commercial lighting centers all over the country, giving designers more room to redesign their designs and inject energy into the design of commercial spaces.
